• Keeping promises while facing challenges or the temptation of an easier path
  • Seeing something through to the end and keeping the right attitude about it
  • Honoring my responsibilities with diligence, even when it requires sacrifice


Sometimes there is confusion about the difference between involvement and commitment. I can be involved in something, but not committed to it. For example, have you ever seen those car wash fundraisers in parking lots around town? You pull in, donate a few dollars, and a bunch of strangers wash your car. I might be willing to involve myself with one of these causes by getting my car washed. I would do this because (A) I see that these people are working hard to support a good charity and (B) it will not really take too much out of my day – plus, I will get my car cleaned. However, I am not going to hang around to help wash cars or go help the charity put that money to use; furthermore, if they don’t raise enough money to support their cause adequately, I’m not going to go out and start raising funds to help them. In fact, there is a good chance that if this charity disappeared I might not even notice. I may be involved, but I am not committed.

By definition, our commitment level to something is measured by our willingness to stick with it when we face an obstacle, things get tough, and/or an easier path presents itself. It ain’t really commitment if it melts away in the face of adversity.


At FFL, our job is serving customers. We have many opportunities to test and demonstrate our commitment. Most of the E-rate funding process is an exercise in clearing hurdles, navigating obstacles, and not giving up… even when we feel like it. Our clients trust that we will remain on task and see the work through to completion in a proper manner. In fact, they have placed their school’s budget, facilities, and reputation on the line based on our commitment to them.

Similarly, members of the FFL team rely on each other. Our interdependent workflow is built on the commitment of each team member to follow through on his or her part. Functioning as a team means knowing that we can count on each other.


The next time you face an obstacle, or are just feeling worn down and ready to give up, remember that the challenge in front of you is an opportunity: it is a chance to demonstrate your true commitment.

Key words and phrases

Sticking with it; Faithfulness; Worthy of trust; Diligent and reliable; Dedication to a pledge; Dependable Sacrifice to keep a promise; Taking ownership of a situation

Opposite terms

Not finishing the job; Undependable; Not worthy of trust; Wishy-washy


GuideMarks – Distinguishing Characteristics of FFL E-rate Guides

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