• Fulfilling needs at the right moment with the proper use of resources
  • Completing responsibilities punctually and at the correct pace
  • Delivering on time so that others have adequate time to meet their obligations
I can’t help but smile at the irony that I’m asked to write about the Funds For Learning GuideMark ‘Timeliness’ in June, while at the same time every weather reporter (on every channel!) and county officials are scheduling seminars for ‘hurricane preparedness’ with June 1st being the start of hurricane season.  

Each year, it’s the same message; prepare early, get your hurricane supplies and make an emergency plan. Like so many others in the state, it’s easy to put this off, ignore the messages, or just assume it’s all hype and that the chance of a storm hitting our area is unlikely.   
Needless to say, last year I had all the of the necessary supplies and was ready for the ‘season’ in June, months before Hurricane Irma targeted Florida in September. Convincing myself that I surely missed something, I felt compelled to wander the grocery and hardware stores a few days before the storm and was amazed at the amount of people trying to purchase plywood, batteries, canned food and water, to name just a few, and the aisles in most stores were empty. The frustration was very evident, and I couldn’t help but wonder why anyone would choose to wait or take this kind of risk. 

Fast forward six months, and this situation was mirrored in the last week of the filing window when the EPC system was experiencing a high volume of traffic, resulting in an epic slowdown, and locking out many last-minute applicants that either procrastinated or just waited to file their applications in the final week before the filing window closed.

As my co-corkers and clients can attest, I’m not a fan of being close to any E-rate deadline, my preference is to prepare early, and minimize any risk, and unnecessary stress (for all involved) that comes along with doing anything at the last minute. 

The E-rate process is complicated enough, and I can’t help but focus on how “Timeliness’ is truly a GuideMark that’s worth following and could benefit all E-rate stakeholders. Applicants could benefit greatly by simply establishing a timeline to plan and procure the E-rate supported services, schedule any necessary board meeting dates and prepare the Form 471 applications early in the filing window. Not only does this give you adequate time to review and verify that all of the details on the application are accurate, but it also positions you for an early funding commitment. 

I’m already planning for hurricane season, and helping applicants plan for Funding Year 2019, both a whirlwind of fun …. shouldn’t you?  

Key Words and Phrases
At the right time; Punctual; Convenient; Prompt; In time; Well-timed; Occurring at a suitable time.

Opposite Terms
Tardy; Too late; Missed chance.


GuideMarks – Distinguishing Characteristics of FFL E-rate Guides

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