• Foreseeing and intervening in anticipation of future needs or changes
  • Initiating and preparing beforehand rather than reacting afterwards
  • Taking steps ahead of time based on training, knowledge and experience
Newton’s Third Law of Motion states that for every action, there is an equal and opposite reaction. Forces always come in equal and opposite action-reaction pairs. The force exerted by Body A on Body B is called the "action," and the force exerted by Body B on Body A is called the "reaction." 
American Olympic 110-meter hurdler Aries Merritt takes eight strides before pushing himself over the first of ten hurdles, and then three steps before pushing himself over each subsequent hurdle. The force he applies to the track is the “action” and his flight over the hurdle is the “reaction.” He completed this race in 12.80 seconds on September 7, 2012, in Brussels and broke the world record previously held by Dayron Robles of Cuba. This feat was also a “reaction.” Merritt prepared and trained for years before stepping on the track that day – this advanced preparation was the “action.” Just as a professional athlete trains before competing, getting E-rate funding while remaining compliant requires being proactive. 
Proactivity is producing a situation by initiating an action rather than responding to it or being reactive. Creating a feasible timeline is the best way to be proactive. It is essential to first determine ahead of time what Internet speed or bandwidth is optimal for the school or library, then setting a target deadline for preparing the Form 470, the open bidding process, scoring and creating bid evaluations, negotiating contracts, and finally preparing the Form 471. Being proactive in the E-rate process requires having a plan, being organized, and documenting everything. It is important to know current responsibilities, priorities, and their deadlines. Personal time off, holidays, other deadlines must be considered as well. Forward planning helps in foreseeing possible obstacles and preparing for them in advance. 
Key Words and Phrases
Preparation, anticipation, planning
Opposite terms
Reactive, retroactive, shortsighted
GuideMarks – Distinguishing Characteristics of FFL E-rate Guides

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